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ISSN (online) 2544-1272
Wojciech Fedyk, Justyna Cieplik, Tomasz Smolarski, Izabela Gruszka
Tourist attractiveness and commercialization of selected tourist facilities in the opinion
of a specialist consumer group
The paper presents the results of a qualitative and quantitative research concerning selected aspects of tourist attractiveness of five various tourist attractions, as well as the scale of their commercialization and adaptation to modern tourist service. The research was carried out as a questionnaire for tourism professionals. The results prove vast disproportions among the selected attractions with reference to the adaptation level for realizing the tourist functions. The disproportions involved the tourist attractiveness, tourist management, scale of commercialization, and the techniques and tools applied in advertising aimed at selected tourist market segments.
Key words:
tourist attraction and attractiveness, tourist management, tourist product, commercialization
Słowa kluczowe:
atrakcja i atrakcyjność turystyczna, zagospodarowanie turystyczne, produkt turystyczny, komercjalizacja
Anna Gardzińska
Entities participating in the process of creating the cross-border tourism product
The cross-border tourism product is a compilation of elements of the tourism potential of the cross-border area that cater to the diverse needs of tourists. The functioning of the cross-border tourism product is determined by many different natural and anthropogenic factors, such as accessibility, type and quality of tourism infrastructure, and quality of the natural environment. The process of creating the total tourism product involves many entities acting on both sides of the border. These include regional and local tourist organizations, local government units, and stakeholders interested in the development of tourism. Among the areas that could shape a total tourist product are West Pomerania in Poland and Mecklenburg-Western Pomerania in Germany. In the process of developing a total tourism product, the key role is played by entities acting at the regional level. However, owing to the diversity of the administration systems in Poland and Germany, the degree of their involvement in the creation of the cross-border tourism product is different. The purpose of the paper is to identify entities involved in the process of creating the cross-border tourism product and to determine their role in the case study of West Pomerania and Mecklenburg-Western Pomerania.
Key words:
cross-border tourism product, West Pomerania, Mecklenburg-Western Pomerania
Słowa kluczowe:
transgraniczny produkt turystyczny, województwo zachodniopomorskie, Meklemburgia-Pomorze Przednie
Jerzy Gospodarek
The projected package travel directive and the future of tourism in the EU and Poland
The purpose of the article is to research the nature of the projected package travel directive and its aims, scope, as well as the specific terminology, and to point out their importance for the future of tourism in the EU and in Poland. The author analyses the proposal of the European Commission for a directive of the European Parliament and of the Council on package travel and assisted travel arrangements of 9 July 2013, and the European Parliament legislative resolution of 12 March 2014, with relevant documents applied in the legislative proceedings by EU institutions and the Polish organs. The article presents the issues of maximum nature of the projected directive and its still undecided scope. It also signals difficulties and consequences concerning imprecise terms used in that project. The author expresses his conviction that the discussed directive will be accepted by the European Parliament and the Council not earlier than in 2015, while the first positive outcomes of these regulations for tourism in the EU and Poland will be perceivable after the implementation of the directive by the EU member states, probably not earlier than in the second half of 2017.
Key words:
package travel directive, travel services, package travel, assisted travel arrangements, tourism
Słowa kluczowe:
dyrektywa turystyczna, usługi turystyczne, impreza turystyczna, aranżowane usługi turystyczne, turystyka
Jolanta Barbara Jabłonkowska
Backpacking and two generations of tourists – introduction to research theory
Background.
Backpacking is a relatively new type of travelling (its existence dates back to the 90s of the 20th century). According to the indications of foreign researchers of the issue, it has evolved from drifting, and according to Polish theorists – from tramping. From the very beginning, backpacking has been identified with a generation of young people, mostly students, who have temporary resources or employment status and are not conditioned with family responsibilities. The definition of this alternative mode of travelling was established on the basis of research and analysis of canon characteristics of backpackers.
Material and methods.
Some essential features relevant only to backpacking are classified in the paper. However, backpacking is changing together with the changing generations. Therefore, the research presents reflections on backpacking definitions formulated by two generations of tourists (backpackers youth: aged 18–25 years, and seniors: aged 60–75 years). The study should be treated as a survey, supporting the diagnosis of the problem and preparing the ground for research on a wider scale. A questionnaire survey was conducted among 100 people aged between the so-called young backpackers (50 respondents) and senior backpackers (50 respondents). The technique of a diagnostic questionnaire was used.
Conclusion.
The results obtained allowed to establish backpacker definitional characteristics, as perceived in the context of the travelling experience of two generations of travellers.
Key words:
travelling, seniors, students, alternative tourism, the definitions of backpacking
Słowa kluczowe:
podróże, seniorzy, młodzież ucząca się, turystyka alternatywna, definicje backpackingu
Soňa Jandová, Tomáš Dohnal, Petr Zappe
It is possible to state that the organisation and way of functioning of the state administration has gone and will be going through an incessant development process, which has responded and will be responding to the changes and needs of the society. The analysis, which can be considered as an audit made for certain clients groups, is, besides others, also a starting point for the elaboration of an overall municipality strategy. The analysis can be realised by means of primary or secondary research. The present state of our society and the developmental tendencies taken in consideration, it is clear that the existence of leisure activities system will be a significant element in the decision-making processes of state employees on all levels of state (public) administration. The relationship between those who can influence the outer forces and those who occupy positions in the leisure-time organisations defines the dynamics of the future development. The role of municipalities in the domain of public services cannot be replaced. That is why it is necessary to study the opinions and attitudes of employees responsible on the local scale. It is also important for the information transfer and communication to be realized rapidly.
Key words: municipality, citizen, leisure activities, organisations, conditions
Anna Krajewska-Smardz, Wojciech Fedyk, Janusz Olearnik
Relationships between universities of tourist profile and tourist sector organizations
The issue of the article refers to the modern forms of cooperation between universities of tourist profile and tourist sector organizations. Recently, the cooperation has increased, therefore the paper focuses on several organizations of the tourist sector, significant for universities of tourist profile in the context of shaping and maintaining relationships. Particularly important is the cooperation with the business sector, public administration, associations and organizations operating in the tourism industry. The purpose of the article is to explain the management of relationships between universities and tourist sector organizations, and to articulate the benefits that can be achieved by universities of tourist profile. The paper is based on the literature. In addition, the authors applied the method of deduction and observation.
Key words:
relationship management, university of tourist profile, university stakeholders, tourist sector organizations
Słowa kluczowe:
zarządzanie relacjami, uczelnia o profilu turystycznym, interesariusze uczelni, podmioty gospodarki turystycznej
Iryna Manczak
Activating the Ukrainian tourist arrivals to Cracow – a marketing approach
The paper presents a marketing program activating the Ukrainian tourist arrivals to Krakow. The article is of conceptual nature. On the basis of the conducted research, recommendations are formulated for institutions operating in the field of tourism development in Cracow and representing the local tourist sector. Their main goal is to activate the Ukrainian tourist arrivals to the capital of Malopolska.
Key words:
foreign tourists, Ukrainian tourist arrivals to Cracow, activating tourism in the city, program of marketing activities
Słowa kluczowe:
turyści zagraniczni, ukraińska turystyka przyjazdowa do Krakowa, aktywizacja turystyki w mieście, program działań marketingowych
Beata Meyer, Marta Bordun
Local government promotional activities as a stimulant of the tourist attractiveness of Szczecin
The local government should take action and tourism projects to promote the introduction of new solutions and ideas related to the development of tourism that, above all, should result in an appropriate and consistent promotion of the local tourism product. Promotional activities encourage tourists to buy certain products, create a positive reputation and image of the area that offers the tourist product, and affect the competitiveness among other areas of tourism products in the country and abroad. The process of promoting the city of Szczecin is implemented at various levels and uses most of the available tools for promotion. A strong impulse for the development of tourism in Szczecin and the consequently increasing number of tourists (mostly foreign) may help widen promotional activities abroad. Opportunities for the development of tourism in Szczecin also intensify the innovative solutions. The purpose of the paper is to identify promotional activities applied by the local government and determine their importance to the tourist attractiveness of the city.
Key words:
promotion, local government, tourist attractiveness, Szczecin
Słowa kluczowe:
promocja, samorząd lokalny, atrakcyjność turystyczna, Szczecin
Agnieszka Niezgoda, Ewa Markiewicz
Slow tourism – the idea, conditions and prospects of development
Tourism is one of the luxury goods which satisfy higher-level needs. This means that the purchase of tourism goods and services is realized after satisfying the basic needs. However, the development of societies and the ability to satisfy increasingly sophisticated needs of consumers cause that tourism is becoming a widespread phenomenon and tourist attendance is increasing on a world scale. As a consequence, the number of tourist travels is increasing, the new form of tourism are sought, and people travel more and more. This growth is typical of developed countries populations. They have greater opportunities to travel and can get involved in more varied ways of spending time more and more often. Therefore, an important issue is to identify new phenomena which are characteristic of tourism, including slow tourism. The purpose of the paper is to characterize the slow tourism phenomenon. The authors also present its conditions and development perspectives. Particular attention is paid to trends of the social value, which has an impact on slow tourism development.
Key words:
slow tourism, trends in tourism
Słowa kluczowe:
slow tourism, trendy w turystyce
Janusz Olearnik, Kalina Pasek
Innovation in the tourist industry and its promotional impact
There are large possibilities for developing innovation in the tourist industry. The authors show several examples of original Polish solutions in the field. If innovation is implemented on a wider scale, it will be possible to apply it in promotion. The paper presents a new way of promoting tourist products and regions: innovation is emphasized instead of the traditional point of view where promotion is based on tourist attractions. The subject of the paper includes the characteristic definition and types of innovation, a study of five cases of innovative solutions in the Polish tourism. Connections between innovation and promotion are presented, as well as possible examples of promotion depending on innovation, and subjects and tools for promotional actions in Poland with reference to tourist regions and products.
Key words: innovation, tourist industry, promotion
Słowa kluczowe: innowacje, turystyka, promocja
Katarzyna Orfin
Promotion instruments in shaping the competitive position of the tourism product
for Zachodniopomorskie voivodeship municipalities
Shaping the competitive position in the tourism market is an important process that determines the functioning of market entities in the often variable environment. The attractiveness of the tourism product offered on the market should be raised among specific target groups, and shaped to achieve their objectives. The paper focuses on the choice of instruments in the promotion context of shaping the competitive position of the tourism product understood in terms of the area – municipalities of Zachodniopomorskie voivodeship. On the basis of survey methods, the author specifies the range of promotion instruments used by Zachodniopomorskie voivodeship municipalities, which are also used for building the competitive position on the market. The possibility of applying modern solutions in marketing communications is also indicated.
Key words: classical promotion, e-promotion, competitive position, municipality
Słowa kluczowe: promocja klasyczna, e-promocja, pozycja konkurencyjna, gmina
Kazimiera Orzechowska-Kowalska
European Cultural Routes of the Council of Europe in Poland
Cultural and natural heritage is an unusually significant element in tourism development. The psychological (motive), spatial (landscape, but also its degradation), and cultural plane can be taken into account. Tourism popularizes cultural goods, allows people to find a new aim for pursuing their interests in the alternative and cultural tourist forms. One of the options is the cultural heritage tourist routes, emphasizing the historic material and immaterial output of humanity. The concept of discovering the European heritage through tourism is reflected by the Council of Europe project of European Cultural Routes, introduced in the 1980s. Its aim is a conscious development of tourism, raising the knowledge on the historic and cultural European heritage, promoting the European civilisation relics, as well as protecting the heritage through the specifically arranged tourist forms. On the European territory, there are now 39 European Cultural Routes of the Council of Europe, 26 of which have received categorising certificates of the organisation. Only some of the Council of Europe routes have formally determined courses on the territory of Poland.
Key words: cultural route, European Cultural Routes of the Council of Europe, Cultural Routes of the Council of Europe in Poland
Słowa kluczowe: szlak kulturowy, Europejskie Szlaki Kulturowe Rady Europy, Szlaki Kulturowe Rady Europy w Polsce
Aleksander Panasiuk
Dimensions of offers on the tourist market
The tourist market is vast and internally complex; it covers an extensive range of economic activities, aimed at demand, which relate to the functioning of the bodies representing directly the tourist industry and many other industries supporting the creation of the tourist offer. Current trends shape tourism development both on its demand side, with the motives of tourist trips, and on the dynamically changing supply side of the market. The aim of the study is to interpret the issue of the tourist offer, as well as to indicate its dimensions. The traditional understanding of the tourist product, both in the narrow and the wide perspective (referring to the area), omits a number of important elements determining the structure of supply targeted at consumers of the tourist market. Applying the concept of the tourist offer in the theoretical and practical context constitutes the basis to draw attention to specific elements crucial to meeting the tourist needs both by tourist enterprises and by tourist destinations. The issue of the tourist offer, especially understood in the setting of a tourist destination, is not represented in scientific literature.
Key words: tourist market, tourist product, tourist offer
Słowa kluczowe: rynek turystyczny, produkt turystyczny, oferta turystyczna
Edyta Pijet-Migoń, Piotr Migoń
Tourism in a creative village – a case study of Dobków in the Kaczawskie Foothills
Dobków is a medium-size village in the West Sudetes which for long did not benefit from tourism development in the region. Owing to the activity of local leaders, numerous initiatives have been implemented in Dobków since 2005, aimed at the revitalization of the rural space, promotion of local traditions and tourist values, and creation of attractive tourist products. While developing the latter, major emphasis is put on regional geoheritage, especially the legacy of ancient volcanism, and visitor’s experience of rural environment authenticity. Nowadays the main effort is directed towards adapting an old farmstead for a centre of regional education, which – after completion – will serve as a major visitor centre in the region. The case study of Dobków shows that consequent expansion of educational space is among the key components of creativity in a village.
Key words: sustainable tourism, geoheritage, geotourism, creativity, the Sudetes
Słowa kluczowe: turystyka zrównoważona, dziedzictwo Ziemi, geoturystyka, kreatywność, Sudety
Małgorzata Pstrocka-Rak, Grzegorz Rak
The evaluation of the natural habitats potential for nature tourism at Lower Silesian Natura 2000 sites
Background.
Nature-based tourism is becoming more and more popular. It is focused principally on natural resources, which can be found in different protected areas. One of them are the Natura 2000 sites, which constitute a key part of nature conservation in all European Union member states. The main aim of the paper was to evaluate the potential of natural habitats for nature-based tourism at Lower Silesian Natura 2000 sites.
Material and methods.
The main research materials are Standard Data Forms, the completion of which is obligatory for all European Natura 2000 sites. The research was conducted for 83 Lower Silesian sites. The authors took into account the types of habitats, their forms (priority or non-priority), coverage and degree of conservation.
Results and conclusions.
There are 2333 types of natural habitats at the analysed region. They cover 87 722.7 ha, most of which (62%) comprise forest habitats. They are mainly well (47%) and excellently (41%) conserved. There are 28 sites with the highest potential, which are situated in the Sudetes and their Foreland.
Key words: nature-based tourism, Nature 2000 sites, natural habitats, Lower Silesia
Słowa kluczowe: turystyka przyrodnicza, obszary Natura 2000, siedliska przyrodnicze, Dolny Śląsk
Daniel Puciato
Selected aspects of tourist traffic in the Opole region in 2012
Background.
Tourism plays an increasing role in the Polish national economy. However, its positive impact on the economy is not possible without the implementation of tourism policy. One of its tasks is to analyse the market, including tourism demand (tourist traffic). The aim of the study is to determine the structure of the tourist traffic (domestic and foreign) in the Opole province in 2012.
Material and methods.
In the study, three main research methods were applied: the heuristic method, the statistical method and the diagnostic survey. The main research method was the diagnostic survey, in which the questionnaire technique was used. The research tool was a questionnaire survey of the tourist traffic, prepared for the study. Surveys were conducted from March to September 2012 in 20 selected towns of the Opole province. Finally, the statistical analysis used 3233 questionnaires correctly filled in by the respondents. As part of the statistical analysis, the number and frequency of individual responses selections were calculated.
Results.
Most of the respondents (about 69.5%) are domestic tourists, mainly from the Silesia and Lower Silesia. Foreigners (mostly Germans and Czechs) constitute 30.5% of respondents. Tourists visiting the Opole province are most often people with higher or secondary education, economically active, with average incomes. The main motives of their trips are leisure and learning, the dominant transportation vehicles are car and bus, and the most common accommodation facilities are hotels. Opole city is the most often visited by tourists.
Conclusions.
The analysis of the study results showed that systematic examination of tourist traffic is necessary in the Opole region and in other Polish regions.
Key words: tourism, tourist flow, opolskie voivodeship
Słowa kluczowe: turystyka, ruch turystyczny, województwo opolskie
Agnieszka Sawińska
Seniors and pre-seniors as a prospective segment of the tourism and recreation market
The purpose of the review paper is to present the main aspects pointing at the need to treat seniors and pre-seniors as important buyers of tourist and recreational services. The article is divided into two parts. The first one indicates the basic conditions governing the recognition of the described consumers as a prospective segment of the tourism and recreation market. Also, it constitutes an attempt to clarify the terms of ‘senior’ and ‘pre-senior’. In the second part, selected data characterizing the tourist and recreational activity of seniors and pre-seniors in Poland are presented; here, the method of desk research was applied.
Key words: seniors, pre-seniors, tourist and recreational activity
Słowa kluczowe: seniorzy, preseniorzy, turystyka i rekreacja
Marta Sidorkiewicz
Sommelier as a new profession in the Polish hospitality sector
The growing level of education and the changing lifestyle of tourists influence the increasingly sophisticated consumer tastes. Thus, in all kinds of tourist service centres, such as hotels and restaurants, there is a need to employ people with high qualifications. One of the jobs in the hospitality industry which is still not a standard in Poland but which begins to grow is the profession of a sommelier. This is a person working in the field of catering whose duties consist in the care of wine. The position, in the context of the hospitality market, refers to hotels and gastronomic objects. The aim of the paper is to present the sommelier profession and the national context for its development. In addition, an attempt is made to estimate the size of employment in the profession in Poland. The article consists of three substantive parts, allowing to characterize the sommelier profession, to indicate the development conditions for the sommelier profession in Poland, and to describe sommeliers in the Polish hospitality industry in terms of quantity and quality.
Key words: sommelier, profession, hospitality, gastronomy
Słowa kluczowe: sommelier, zawód, hotelarstwo, gastronomia
Maciej Szymczyk, Mariusz Sołtysik
The role of museums in tourism on the example of the Duszniki-Zdrój Museum of Papermaking
The paper presents issues concerning the operation and activities of museums in Poland, in the context of their importance with regard to the scope and trends of tourism development at both regional and local levels. The authors focus on organizational, legal, and economical aspects of the Polish museums, especially in the years of 2007–2013. The period created a number of favourable opportunities for many sectors such as culture, tourism, sport, allowing for their development, stabilization, or even ‘social expansion’. The Duszniki-Zdrój Museum of Papermaking presents an example for the use of these opportunities, and at the same time of modern solutions for exhibition, education, and pedagogy. The article describes, among others, the structure and conditions of the Duszniki Museum, which could be a perfect reflection on the current trends for most museum objects in Poland. These include the current traditionalism of museums, supported by activities of interactive, virtual, and practical character, which lead to a dominant status of the tourist product on the local, regional, and state level.
Key words: cultural tourism, museums, visitors, dynamics, tourist product
Słowa kluczowe: turystyka kulturowa, muzea, zwiedzający, dynamika, produkt turystyczny
Andrzej Tucki, Andrzej Hadzik
The Lublin region development planning – health services and tourism
Regional competitiveness is an obligatory task for regions on the territorial, financial and referential level. Health and wellness tourism nowadays plays an important role in the regional policy of many European countries. It seems to be an element of the future competitiveness because of the ageing population or health and wellbeing oriented populations. The aim of the paper is to analyse the potential of Lublin region health services and their role in building sustained regional competitive advantage.
Key words: regional development, smart specialization, health tourism, the Lublin region
Słowa kluczowe: rozwój regionalny, inteligentna specjalizacja regionu, turystyka zdrowotna, region lubelski
Hana Válková
The trends of tourism for all, including persons with disabilities, are visible both in the Czech Republic and in Poland, being reflected in the literature. However, publications presenting evidence-based research are still missing. In the paper, the authors refer to the issue, focusing on the explanation of principles, planning to deepen the focus in the forthcoming research. The United Nations Charter of Human Rights, issued in 1948, is mentioned as the first official modern document in which rights, freedom and obligations of ‘different people’ were defined with regard to political, social, and economic domains. The next important initiative was the Decade of People with Disabilities (1981–1991). The issue of physical activity and sport of persons with disabilities was stressed in the European Charter of Sports for All: Handicapped People (1987). All types and forms of physical activities are possible to be realized in the separate, parallel, and inclusive environments. Tourism and its accessibility for persons with disabilities should be accepted as the recent and future trend. Adaptation of communication, attitudes, methods, content of programs and technique conditions is important and has to respect the limits and abilities of the participants, but personal determinants are crucial.
Key words: tourism for all, persons with disabilities, legislation, adaptation, personal determinants
Katarzyna Wojciechowska
Excursion as a basic form of tourism and sightseeing in young children education
Background.
Excursions in the kindergarten improve a comprehensive development of children as they create multi-sensory learning conditions, contribute to the development of interests and activities of social and cultural nature, are a source of physical activity, as well as emotional and aesthetic experience. They play a large part in preparing a child for the future role of a tourist, constituting its first contact with the forms of tourism and sightseeing.
Material and methods.
The aim of the research was to learn the opinion of kindergarten teachers and parents on the role of excursions in the development of preschool age children. The study concept was based on the method of a diagnostic survey.
Results.
For the majority of teachers excursion plays an important role in children’s cognitive development, forming their interests and care for health and physical fitness, shaping social, moral and patriotic behaviours. Parents give excursions mainly recreational importance.
Conclusions.
Both teachers and parents are aware of the significant impact of excursions on children’s development. However, there are units among the surveyed who consider touring a very difficult organizational form of activities for children and therefore they often change the opportunity of learning directly into forms of obtaining less significant, indirect knowledge. Teachers and parents should be encouraged to and provided with conditions allowing for frequent trips as a means of the full development of a child.
Key words: excursion, kindergarten education, child’s development
Słowa kluczowe: wycieczka, edukacja przedszkolna, rozwój dziecka
WYDAWCA
Akademia Wychowania Fizycznego
we Wrocławiu
Wydawnictwo
al. Ignacego Jana Paderewskiego 35
51-612 Wrocław